Industry Elf began in November of 2000 as the brainchild of Rhonda Broyles. Rhonda, a successful marketing executive, had a vision of creating a new kind of marketing company. Instead of the hassle of multiple vendors, companies could have one trusted partner that would provide comprehensive services for all their marketing needs. This company would handle all the behind-the-scenes work for a business, much like Santa’s elves assisting him. Thus the Elf was born.